How to Find Competitor Backlinks in 2025: A SaaS Guide to SEO Growth

As a SaaS business owner in 2025, staying ahead of the competition in the digital space is more challenging than ever. To rank higher in search results, drive more organic traffic, and boost your lead generation, understanding and leveraging competitor backlinks is a critical strategy. Backlinks from authoritative and relevant websites are key to increasing your site’s domain authority, but how do you find and utilize the right ones?

In this updated guide, we’ll walk you through the latest techniques to uncover competitor backlinks in 2025, offering actionable insights tailored specifically for SaaS companies. By following these 6 steps, you can discover valuable backlink opportunities that will help your business dominate search engine rankings and attract quality traffic.

1. Identify Your Top Competitors

Before you can analyze your competitors' backlinks, you need to know who they are. A quick Google search for your SaaS product or niche will help identify a few of your top competitors. However, to be more precise, use tools like Ahrefs, SEMrush, or SpyFu to identify competitors who rank for the same keywords you target.

Pro Tip for SaaS Owners: Look beyond direct competitors and include companies in adjacent industries that target a similar audience. For example, if you offer a CRM tool, look at companies offering marketing automation tools or lead generation software.

2. Use Backlink Analysis Tools

Once you have a list of competitors, the next step is to use a backlink analysis tool to uncover the websites linking to them. Some popular tools include:

Ahrefs: One of the most powerful backlink analysis tools, Ahrefs lets you check your competitors’ backlink profiles, showing you the sources of their links.

SEMrush: This tool offers a competitor backlink checker that provides a list of backlinks pointing to competitor sites.

Moz: Another trusted tool for backlink analysis, Moz helps you discover which pages are earning the most links in your industry.

SaaS Tip: Focus on high-authority websites that are likely to drive more organic traffic to your site. Backlinks from authoritative sources are worth much more in terms of SEO performance.

3. Analyze Link Quality, Not Just Quantity

It’s easy to get caught up in the sheer volume of backlinks a competitor has, but not all links are created equal. As a SaaS business, you should prioritize **link quality** over quantity.

What to Look For:

Domain Authority (DA): Check the DA of websites linking to your competitors. The higher the DA, the more valuable the link is.

Relevance: Backlinks from sites in your industry or related fields will have a greater impact on your rankings than backlinks from unrelated niches.

Stat Insight: According to a study by Backlinko, pages that rank in the top 10 search results tend to have an average of 3.8x more backlinks than pages ranked lower. Therefore, focusing on high-quality, relevant backlinks can significantly boost your SEO efforts.

4. Investigate Link Placement and Context

Once you’ve identified the backlinks, dig deeper into where and how they are placed. Are they within content or tucked away in a sidebar or footer?

Backlinks within high-quality content (like blog posts, case studies, or product reviews) are much more effective in driving SEO performance.

For SaaS businesses, backlinks within case studies, product reviews, and guest blog posts can be especially valuable, as they often come with higher trust and more context for readers.

5. Reverse Engineer Competitor Strategies

Take note of the types of content and resources that are earning backlinks for your competitors. For instance, if a competitor is getting numerous backlinks from a specific guest post or industry roundup, you can reverse engineer this by creating your own version of the content but with even more value.

For SaaS businesses, creating detailed guides, case studies, or industry reports often attracts backlinks from relevant sources. Make sure your content is more comprehensive, informative, and actionable.

6. Reach Out for Link Building Opportunities

Now that you’ve identified your competitors' backlink sources, it’s time to reach out to those same websites for link building opportunities. Here’s how you can approach this:

Create a stronger piece of content and pitch it to the same sites that linked to your competitors.

Offer valuable resources, such as free tools, research, or guest posts.

Leverage relationships: If you already have a connection with the site owner or editor, this can make the outreach process much smoother.

SaaS Strategy: When reaching out to SaaS-related websites, focus on offering real value through resources such as free trials, whitepapers, or SaaS solution integrations that would be beneficial to their audience.

7. Hiring a SaaS-Focused Link Building Agency

While manually finding competitor backlinks and building your own links can be an effective strategy, it can also be time-consuming and complex—especially as your SaaS business grows. In 2025, many SaaS companies are turning to specialized link-building agencies to handle this critical SEO component, and for good reason.

Why Hire a SaaS-Focused Link Building Agency?

1. Industry Expertise: A SaaS-focused agency understands the unique needs of your business and the best practices for SEO in the software-as-a-service space. They know where to find relevant backlink opportunities, whether that’s through guest posts, industry reports, partnerships, or SaaS-related directories.

2. Advanced Tools and Resources: Professional agencies have access to advanced backlink analysis tools like Ahrefs, SEMrush, and Moz, which provide deep insights into competitor backlink profiles, industry trends, and emerging link-building opportunities that you may not have the time or resources to track on your own.

3. Time Savings: Link-building is a long-term strategy that requires ongoing effort and monitoring. By hiring a dedicated agency, you can focus on running your business while they focus on improving your online visibility through high-quality backlinks.

4. Scalable Strategies: A specialized agency can create and implement scalable strategies that grow with your SaaS business. As you expand your content, reach, and services, the agency can continuously adapt and optimize your backlink profile to ensure sustained SEO success.

5. Building Relationships: Agencies experienced in SaaS link building often have existing relationships with high-authority sites in the SaaS and tech industries, allowing them to quickly secure valuable backlinks for your website. These established connections can save you time while ensuring you're linked to trusted and relevant sites.

How to Choose the Right SaaS Link Building Agency

When choosing a link-building agency, look for one that has proven experience with SaaS businesses. Check their case studies, client reviews, and success stories. It's important to ensure they follow white-hat SEO techniques, as black-hat practices could damage your site's long-term growth and rankings.

If you're ready to take your link-building strategy to the next level, partnering with a SaaS-focused link-building agency can streamline the process and give your business the competitive edge it needs in 2025.

The Bottom-line

Finding and leveraging competitor backlinks is one of the smartest ways to grow your SaaS business’s SEO efforts. By using the steps outlined above, you can gain access to high-quality backlinks, increase your domain authority, and ultimately, outrank your competitors.

The key is to always focus on providing value, creating high-quality content, and building relationships with authoritative websites in your industry. With the right approach, you’ll be well on your way to dominating search rankings and driving sustainable growth for your SaaS business.